"Beauty captures people, it moves people, and that’s what art does," musician Cassius Tae stated. Fittingly, he spoke to us about his more recent song titled I Found Myself, how his method of rapping is not a recollection, rather a real-time play by play of him dissecting his emotions, and understanding your worth in a world where we are constantly trying to promote your value— "You’ve never seen a Lamborghini or a Rolls-Royce commercial because they know they’re worth it."
How did you grow into the style of music that you make right now?
I grew into my style of making music based off of other artist that I like. I make what I like to hear, and I say what I feel. Those three things really come together in the process of how I make the type of music that I do.
The last time I talked to you, you said that you’re fully invested in making music— not only with rapping but practicing on the sound board too. What’s been the most challenging but rewarding factor about learning to use the sound board as well?
The most challenging part would be the things me and T-Bo need to do to my voice. It has specific numbers needed to gauge in order to get a certain crisp sound out of my voice. Trying to understand what (T-Bo) does to get that sound, it makes (my voice) sound so pure. I always tell T-Bo that I wanna sound as good as I do when I’m talking to you, when talking into the mic. I always want my voice to have weight and authority, so in the music I have to get that across. I feel that’s the most challenging and rewarding thing when I get that sound.
You released a promo video for your most recent song, I Found Myself. What type of strategies do you use to try to get your music out and get it heard?
One of my main tactics is spoon-feeding my music to people because those who are interested off of that, they’ll stay interested. A lot of artists fail by saying that their song is going to come out in another two to three weeks. I say my music is coming out three to four days before. I also don’t force it down people throat, saying, ‘Go listen;’ I just give it how it is, not tweeting it 50 times. I might tweet it a few times, tweet lyrics, put it on snapchat, but that’s it. I saw a quote that said, ‘You’ve never seen a Lamborghini or a Rolls-Royce commercial because they know they’re worth it.’
How did you learn to use that strategy?
Trial and error, I would say, and not even on myself— I feel like watching other people fail, and especially the people who have done what I want to do before me, who have had the resources and the platform back in Chicago. By me coming (to school) and just grinding, it was pretty much easy—well, not easy, but simple to see what to do and what not to do.
What was the meaning behind Found Myself?
Found Myself is about me being so used to being with somebody that I kind of forgot who I was. I feel like people go through that; they let other people’s interests get the best of them and they forget who they are— not saying that’s my case, but it happens.
Have you heard your own music being played on the radio?
I heard it for the first time like two days ago. Even though its been on there forever, I was like, ‘Oh my god.’ People always Snapchat me (the song playing on the radio) and stuff. I just never heard it on there (until now).
How did it feel hearing yourself on the radio? How does it feel having other people tell you that they heard your song on the radio?
It’s low key hype. Because I’m the only one on that station who is at (Central Michigan University), people like the music, and I get new followers and stuff like that. It’s very cool. It’s always surreal. I be hype every time.
This could either be an objective question or dependent on what you grew up listening to, but what do you feel like the origin of hip-hop was? And what do you think it has evolved into?
I feel like the origin of hip-hop came from kids who had music in school, but due to funding it was taken out and they had to find something else. One of the principles of hip-hop is beat boxing. You can just make a beat and not say nothing on it. I was told that rap was an acronym for rhythm and poetry, so someone had to put the words over it. I feel like that’s where the true efforts came from. When I was first doing rap, it was about the culture instead of the baller status. For me to understand that, I feel like that’s why it was easy for me to tap into something like (rap music).
Where do you think your sound fits into our generation of music?
I speak for those who are young, finding their way and who want their way. They understand the process that whenever I rap, I’m not tapping back into a situation; I’m telling it. It’s so fresh to me so that people who go through (the same situation) can understand what I’m saying.
How would you describe the concept of art?
I would describe the concept of art as beautiful. Beauty captures people, it moves people, and that’s what art does. Whether it makes you cry or smile, it’s beauty at the end of the day.